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The Wonderful World Of Coffee

Some Call It Bumps And Bruises

As I told you before, I dove right into the coffee world. I got more than my feet wet. I sought out information and knowledge the worst way ever, with my wallet. Learning with your wallet means without guidance of an industry mentor. I didn't know anyone in the business. I hadn't worked in the field. I hadn't even spent a lot of time in Coffee Houses. You may be asking why Coffee?

It was 2008 and the financial crash was at its peak. I was at a crossroads. I had two business that took a hard hit because of it. I was meditating on my next recession-proof move and came up with Coffee and Liquor. There was too much red tape and startup cost for Liquor, so coffee it was.

Today I think of myself as a Coffee roaster but I started out as a Barista. The Barista is the first line of defense in the cafe world. You are the steady hand that brings rushing or never wanting to leave customers their coffee and tea. Your warm inviting face lets people know it's ok to ask questions about coffee beans that comes from places you may not have visited before or it's ok to mispronounce Italian words like macchiato or cortado. Barista is like a mixed favored latte, part drink server and part teacher mixed with social neighborhood guy or girl. They're also the last line of defense in seed to cup. The bean has gone through the steady process of the Farmer to the importer to the roaster. The Barista gets to open up the gift of coffee with his tools of fresh proper grinding, correct measured amount and the purest filter water they can provide. They can use different brewing techniques such as
1. Espresso
2. Pour Over
3. French Press
4.Drip Brew
5. Percolators
and several others. If he or she does this correctly you should get a lovely cup, UNLESS the roaster or Farmer messed up somewhere up the line.

www.coast2coastroasters.com

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